Through our efforts, Shakti was successful in taking a big leap when it came to increased visibility as a national and global brand. This was made possible by signing on international superstar icon Amitabh Bachhan as brand ambassador and devising promotion strategies around him. This proved to be a tremendous boost to the brand with corresponding leap in sales and brand image for Shakti. We devised 360 degree communication methods to maintain and sustain the brand’s popularity across national and international borders. It is now a brand that is not only nationally strong but one that has a presence in more than 60 countries.
